Charities tempt shoppers with unusual 'ethical' gifts
Written by: Tim Large

School children wearing Santa Claus masks sit in their classroom during Christmas celebrations at a school in the northeastern Indian city of Siliguri. REUTERS/Rupak De Chowdhuri
Forget goats. If you want to help poor people in developing countries this Christmas, a fly-proof latrine or an elephant-repelling chilli hedge could be just the present to set your mind at rest. From bicycles for midwives and clearing unexploded mines to beehives and donkey-drawn libraries, charities are offering an ever greater range of novel "ethical presents". "The need to innovate is greater than ever, particularly when you're competing with big brands - and I'm talking about big charity brands as well as big consumer brands," said Carole Monoyios, head of marketing and communications at aid agency CARE International. Four years ago, charities like Oxfam and Christian Aid re-energised festive fundraising by encouraging people to give goats and other livestock in friends' and loved ones' names. These days, they're just as likely to sell buckets of worms for fertiliser, human rights advice for Colombian villagers or horse-drawn ambulance buggies in Ethiopia. Last year, sales from Oxfam's Unwrapped gift catalogue came to 3.9 million pounds ($7.9 million), while Christian Aid's Present Aid accounted for 4 percent of its annual income. Other charities have seen the potential. For $100, you can help War Child reunite a child soldier in Congo with their family. The Mines Advisory Group will clear a patch of minefield for $30, while Africa Now will help farmers in Zambia ring-fence their crops with chilli peppers, a natural elephant repellent. Mercy Corps even sells climate change kits to help poor people adapt to the ravages of global warming. For more unusual festive fundraising ideas, see our list below. "We're trying to compete a little bit more with traditional gifts - to give people a better reason to give up the coffee table book," said Caitlin Carlson, Mercy Corps' communications associate. 'WHOLE WORLD A FARM' But not everyone thinks ethical stocking-fillers make appropriate gifts. "They treat the whole of the developing world as a farm," said Ceri Dingle, head of education charity WORLDwrite, which has made two documentaries on the subject, Keeping Africa Small and I'm a subsistence farmer...get me out of here! "Nobody's offering washing machines. I've travelled all over the developing world, and people not only know what we have, they want what we have. Helping to make that possible is what development is all about." Cathy Ferrier, Oxfam's fundraising and marketing director, defended presents like goats and bags of dung aimed at helping people who are completely dependent on subsistence farming. "To insist on offering washing machines and other white goods luxury items to communities that have neither a plug socket nor a water supply shows complete lack of understanding of the communities we work with," she said. "Fifteen litres of water is required for one half-load of washing - the same basic amount that we are trying to achieve for one person per day to survive." Ten innovative festive fundraising ideas for 2007
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3 responses to “Charities tempt shoppers with unusual 'ethical' gifts”
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Tim Large has been AlertNet's deputy editor since 2003. Prior to that, he was a correspondent with Reuters in Tokyo, a staff writer on a major Japanese daily and news editor of a popular science website. He has written widely on politics, economics, social issues and the arts. He is also a passionate photographer.

20 Dec 2007 12:18:30 GMT
a gift for santa? i want to live in a world where the past tense, the present tense, and the future tense--all avoid pre-tense. i want to live in a world where the future protects the past... and, where, without question or doubt, the past protects the future... this may be the greatest present we may ask for. i want all of the best dreams of all ages to be the âourstoryâ of the future. i want all the horrors of all our pasts to be forgiven, miscellaneous errors of ignorance................... miserably multiplied by unmitigated arrogance. i want to live in a world where no child will ever ask why did you save my life? i do not want to live in a world where children ask us, the well-fed, the educated, the healthy, the rich, the powerful, âinnocent questionsâ for which i have no innocent answers.20 Dec 2007 12:20:14 GMT
I think this is a fantastic idea. It is inovative, down to the roots type of help, that keeps a persons dignity in tact as well providing a solution to the problem. The day of throwing money at a disaster is still here but not the answer. Oxfam and these others are taking new steps in the right direction.
20 Dec 2007 12:24:54 GMT
These are some good ideas, but you should note the small print on some of these sites, such as Mercy Corps, including the abovementioned Women's Small Business Kit:
Purchase of the Climate Change Kit, HIV/AIDS Awareness Kit, Katrina Rebuilding Kit and Uganda Farm Kit supports the individual project funds. All other Mercy Kit purchases support the entire mission of Mercy Corps and will be used where most needed to help children and families in need.