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Madonna and friends, raising more CO2 than awareness?
11 Jul 2007 12:51:00 GMT
Blogged by: Nina Brenjo
Madonna performs during the Live Earth concert at Wembley Stadium in London. Photo by REUTERS\Stephen Hird
Madonna performs during the Live Earth concert at Wembley Stadium in London. Photo by REUTERS\Stephen Hird
The Live Earth concerts, designed to inspire people into action against climate change, came and went. And what did the media think about them? Not a lot, judging by the cynical comments about their purpose and achievements.

"Where did we suddenly get the idea that the social problems of the world could be solved if only Madonna got more work?," moans Roland White in Britain's Sunday Times.

Madonna, who headlined the Wembley concert - one of nine held on all seven continents - seems to have got the most rap for not practising what she preaches. With her nine homes, a private jet, a fleet of cars and a carbon footprint nearly 100 times larger than the average person's 11 tons of greenhouse gasses per year, the Washington Post points out, it's not hard to see why.

Oh, and she has shares in some of the world's worst polluters, such as Ford and British Petrol, according to Britain's Daily Mail.

And her message to the audience who watched her performance on Saturday night? "If you want to save the planet, I want you to start jumping up and down!" Washington Post wasn't really impressed with such a "plan to combat global warming".

But she wasn't the only one on stage that night whose life doesn't exactly fit the climate change message. Some of the artists, the Red Hot Chilli Peppers, for example, even used their private jets to get to and from the concerts. At least the British comedian Ricky Gervais acknowledged the paradox in one of his jokes: "We did have to fly some people in on private jets. They do use up a lot of fuel - but it saves queuing."

The Guardian's Marina Hyde concedes that the concerts probably helped to raise awareness about the issue, but feels the deals that had to be struck to get the "hypocrites" of "artists formerly known as carbon footprints" to perform at the concerts was too much of a Faustian bargain.

The concert-goers don't get off lightly either. The audiences at the gigs in London and New Jersey generated around 5,600 tonnes of greenhouse gasses between them, which is the equivalent of more than 7,000 people flying across the Atlantic, according to the Guardian.

"There are people at this event who are not picking up their trash," the Christian Science Monitor quotes Clive Hall, a bartender at the New Jersey event.

To offset the entire 75,000 tons generated by the whole extravanganza would mean planting 100,000 trees, according to John Buckley of Carbonfootprint.com, cited by the Washington Post.

People obviously came for the music, but if it'll inspire people into personal action, then it was worth it, says Guardian columnist Oliver Burkeman. He was one of the few positive voices about the event, alongside Britain's Independent editorial.

But it's not individual actions that will save the world, the Guardian's editorial says. Cycling to work or washing clothes at 30 degrees is overshadowed by just a few days' emissions from China's coal-fired power stations, it says.

China, in its defence, points out that the West didn't bother to consider the environment during its own industrial revolution and that the United States is still the frontrunner when it comes to per capita greenhouse gas emissions, says Jonathan Fenby, China editor of analytical service Trusted Sources, in Britain's Independent on Sunday.

Indeed, Lu Xuedu from China's Office of Environmental Affairs didn't look like he planned to pay much attention to the campaigners' calls to limit carbon emissions by 90 percent in the next two years, when he appeared on last week's Newsnight. But then he didn't come across as a man who could be persuaded by the singer Joss Stone's argument "all you gotta do is plant a tree, dig a little hole and it's done", Guardian's Alex Petridis points out.

Ultimately, both Fenby and Britain's Observer conclude that if China doesn't change its ways, the planet is heading for some very hot times.

All in all, the Live Earth concerts, with a line-up of sponsors including U.S. car giant Chevrolet, "doubtlessly raised more CO2 than awareness", says Jonah Goldberg in the Los Angeles Times. And as the Australian points out, "it is hard not to be cynical" about it.

So, will it be any different from previous musical attempts, like Live Aid or Live 8, to change the world? Not judging by one of the Live Earth participants, U.S. comedian Chris Rock: "I pray that this event ends global warming the same way that Live Aid ended world hunger."

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5 responses to “Madonna and friends, raising more CO2 than awareness?”

Please note that comments should not be regarded as the views of Reuters.
  1. Dr Coles says:

    Please do your homework before this costs you your economies.

    My point in all of this is that CO2 does NOT cause climate change; I am not arguing that a change in the climate might be occurring. The climate on earth changes all the time and that global change is caused by the Sun (a new NASA finding). All life on the planet is carbon based, CO2 is part of our food chain, and it is not a pollutant. The biggest “green house gas” is water vapor. If climate change is caused by human activity then we would need to start eliminating life on the planet, yes this is absurd, so is the assertion that humans are causing climate change. It just is NOT the truth.

    Science fact 2+2=4 a scientific fact is a truth that never changes can be reproduced by anyone every time.

    Additional information http://www.InteliOrg.com/co2_climate_change.html

  2. Thomas J Rowan says:

    Once again news off the web is more far reaching than commercial news. These days, it is to be seen as show and not neews.

  3. Nancy Perkins says:

    What I want to know is who paid for the enormous costs of lights, sound, and energy resources all this "environmental awareness". How much extra CO2 was put into the atmosphere and how many trees died? How many hundred's of thousands of gallons of gasoline were spent getting crowds to these events. This whole thing was a joke but probably didn't cost nearly as much as Gore's 30,000 sq ft mansion to cool and light. I use energy efficient light bulbs, recycle, drive a car that gets 35MPG - now what? I conserve water, lights, and petroleum. I just had a new energy efficient water heater installed as well an energy efficient heating/cooling unit that This put money in some coffers - like Gore's.

  4. Susan Jones says:

    If they can get millions of us "the masses" to conserve, then they can leave the lights on in all these cities (office buildings) all night and big business can continue to operate at status quo. The rich won't have to worry about heating and cooling their mansions, because we will have saved enough to pay for theirs. Meanwhile, we can't sleep because it's too darn hot in here!

  5. The tree hugger says:

    Well, let me put it this way. I admire media for their persistent criticism and unconditional willingness to show the truth to their readers. I appreciated the article as an additional form of the “climate change entertainment” that importantly pointed out the REAL problem of climate change. Why we always have to point out how much pollution is caused by rich people with private jets and expansive cars when ordinary people are flying from one place to another, for it is CHEAP! It this case, I assume it doesn’t matter that if one flies from London to Dublin and in Dublin he/she changes the plane to Paris. Why not, it’s cheaper. Nobody thinks…oh, is this flight going to increase of CO2 or is there any other more ecological option how to get from London to Paris? And BTW I was wander whether the author of this article has a hybrid car? Do you people see how ridiculous it is? Can you just stop and do something positive for your environment that you personally going to feel good about and won’t have to shout out loud that you’ve done something and Madonna didn’t? Stop being small-minded! Think big!

    In terms of blaming Sun for global warming it’s nothing new. Some Russian climate change skeptics think the same (http://en.rian.ru/russia/20070115/59078992.html). What can I say: “Good old dying Sun. It’s all you fault!” FYI: The IPCC have just released the newest report on climate change. Maybe it will be useful to read it before blaming Sun.

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