How can aid agencies get better media exposure? What makes a press release sing? What kind of headlines grab editors' attention?

Those are just a few of the questions answered in the following tip sheet aimed at helping charities improve their media relations.

Aid agencies can do a lot to boost the media exposure of humanitarian emergencies through effective communications. It's not rocket science. It means thinking like a journalist and getting to grips with the realities of the newsroom.

These are practical suggestions from senior Reuters journalists and PR experts on how NGOs can increase their chances of getting humanitarian stories into the news.

Click here for the tip sheet.