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Young & Rubicam Creates Chilling Radio Advert to Support Landmine Victims
12 Jan 2008 21:23:00 GMT
James Hathaway
Reuters and AlertNet are not responsible for the content of this article or for any external internet sites. The views expressed are the author's alone.
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Landmines in a pile near Siem Reap, Cambodia.
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Landmines in a pile near Siem Reap, Cambodia.
Clear Path International. www.cpi.org
Kuala Lumpur, Malaysia- The Malaysian office of Young & Rubicam, one of the world's leading marketing and communications agencies, has donated production of a radio advertisement in support of Clear Path International's work with landmine survivors in Vietnam, Afghanistan, Cambodia and along the Thai-Burma border.

The ad will initially be aired in Malaysia, but Clear Path hopes to get it played in more locations around the world.

The ad can be heard online at: http://cpi.org/cpiblog/archives/000960.php

"The ad gave me chills when I first heard it," said James Hathaway, communications director for the organization "It has a chilling simplicity to it that is very effective. We are so grateful to Young & Rubican for their great work and for helping us in our mission to serve landmine survivors."

Clear Path International serves civilian victims of war in Vietnam, Afghanistan, Cambodia and along the Thai-Burma border. Learn more about Clear Path at www.cpi.org.

[ Any views expressed in this article are those of the writer and not of Reuters. ]

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